The coffee village is planned to be located in Pekon Rigis Jaya, Air Hitam District. This coffee village presents various functions of human development (human capital), institutional (capital), and material (material capital), so as to be able to make a massive contribution in the development of coffee for sustainable community welfare. The coffee village is a manifestation of the protection of resources and ecosystems coffee plantations, as well as preserving the social and cultural life of local communities.
The development of tourism around coffee plantations will encourage entrepreneurship of the local community. The existence of a coffee village creates jobs so that it can increase people's income. Coffee as one of Lampung's main potentials will be more widely known. In addition, the coffee village will provide beauty, comfort, and knowledge.
West Lampung coffee festival is also an agenda to attract tourists to West Lampung. The West Lampung Coffee Festival will foster a love for Robusta Coffee production, introduce culture and tourism, promote media for coffee businesses, and introduce technology and knowledge about coffee.
